Yesterday I had the opportunity to read “Little Blue Truck,” written by my friend, Alice Schertle. It’s a morality tale about a big, selfish Dump truck who lands in a mud pit, gets stuck, and is helped out by the Little Blue Truck (who he had earlier dissed), and the Little Blue Truck’s animal friends.
Being in the midst of my launch of my new book, The Generous Prenup I of course interpreted as an allegory of how LinkedIn can help us to achieve our business goals.
1. Cooperation. The Little Blue Truck and his (yes it’s gendered) animal friends cooperate and together push the formerly selfish and ungrateful Dump Truck out of the mud pit. As business people, we cooperate with each other to get our message out to the world. That means, we learn from the posts of our LinkedIn colleagues and show them our appreciation.
2. Being friendly to people. This is very important in business, and is also the right thing to do. The Little Blue Truck was friendly to the sheep, cow, piggy, chicken, and all the other animals it passed as it
traveled down the road, by giving them a friendly “Beep” as he passed them. Being friendly to others on social media has enlarged my friendship network (both business and personal). It is so satisfying to be able to have friendships over great geographical distances. The is one of the wonderful things about social networking and LinkedIn.
3. The Opportunity to Be a Helping Hand. The Dump Truck says “Now I see a lot depends on a helping hand from a few good friends” after he’s been released from the mud pit. Yes, one of the reasons for LinkedIn is the opportunity to give each other helping hands. LinkedIn give us the opportunity to be a helping hand as well as the opportunity to receive help. These are two of the most
important attributes of LinkedIn.